Snapchat Is Launching Its Answer To TikTok

Snapchat has announced a new “Spotlight” feature in the app that aims to take on TikTok’s viral popularity. Beginning today, Spotlight will be an integrated product within Snapchat. It will feature a constantly updating selection of the best video Snaps from across the platform and is specifically designed to surface the best Snapchat content from Snapchat’s community of users, no matter if you follow a particular user or not—and no matter who created the Snap. Matter of fact, Spotlight is specifically designed so that anyone has a chance to have their video Snap featured in it—not just Snapchat‘s major content creators. Read more at Fast Company.