SNL star Bowen Yang costars in Bonobos’ new summer campaign.
Called the “Extra Summer Campaign,” Yang is seen alongside Matt Rogers, who co-hosts a podcast called Las Culturistas with the SNL star, in a super fun campaign all about being “extra.”
The menswear brand’s new summer campaign is about make-up for lost time. Summer of 2020 wasn’t the greatest, and with optimism (and vaccines) returning for the season, the brand believed it was time for a do-over – a chance to be extra, for everybody.
In typical Bonobos fashion, the clothing is bright, energetic, and there are plenty of options for anybody looking to remedy a year of drab sweatpants, most of which are packed with extra functionality like moisture-wicking, easy-care, quick-dry, and of course, stretch material.