by Stephen Garner

Dutch denim brand G-Star RAW has released its latest worldwide ‘Hardcore Denim’ campaign with icon Snoop Dogg which features a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist.

The campaign merges G-Star’s “Hardcore Denim” philosophy with Snoop’s signature blend of humor, style, and backside appreciation. The collaboration is brought to life by a video that is creatively celebrating denim booties, featuring men, women, islands, hot air balloons, and yes…even doggs.

“Snoop Dogg is a true Original: best in class, real and outspoken,” said Gwenda Van Vliet – CMO of G-Star RAW. “He is continuously re-inventing himself and he merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life, and is a tongue-in-cheek tribute to all denim booties.”

“I’m teaming up with G-Star, because we are both pushing the field, staying ahead, cutting the edge,” added Snoop Dogg. “We are both masters of our craft – leading the game. You know what I’m saying? We look ahead.”

The G-Star RAW ‘Say it Witcha Booty’ campaign in collaboration with Snoop Dogg debuts on September 8th supported by outdoor and online activations.