SOCIETY NYC: A NEW WAY TO DRESS, A NEW WAY TO SHOP!

There’s clearly a new way to dress infiltrating the menswear market, a luxurious layered look that appears a bit thrown together but, in the right colors, textures and relaxed shapes, totally works. This new look, a fresh take on Italian sprezzatura (and a mix between sartorial and casual) gives men many creative ways to express themselves, and merchants new opportunities to beat last year’s record-breaking sales.

(Image above: Cool hats by Christys’ London.)

Key to this eclectic look: men’s accessories! Unique precious and semi-precious jewelry, whimsical neckwear, statement hats, scarves, gloves, belts and fabulous footwear are no longer afterthoughts. I especially loved the distinctive jewelry designs from Robert Tateossian (with accents of yellow gold and stones that promise spiritual well-being) and Marco Dal Maso’s incredible lapel pins and pendants, some with sustainable man-made diamonds.

I found marvelous hats at Christys’ London, cool footwear at Carlos Santos, beautiful shirts from R2 Amsterdam (organic cottons, washable wools with a touch of stretch), and a fresh take on luxury sportswear at Left Coast Tee/Collab. I loved the brightly colored hooded jackets at Hublot Mode Marine (wholesales from $39-$98 for a 2-in-1 model), gorgeous resortwear and bags at SMR Days, beautiful cashmeres at Adesi, sophisticated skiwear at Chervo, well-priced knits in soft organic fleece and sustainable terry from Portugal at JEF, anti-microbial polos made with crab shells and jadestone at HyperNatural, and the plushest robes/loungewear at Majestic (robes wholesale at $38 for a $95 retail; lounge sets packaged top and bottom for a $75 retail. Looking for good prices and margins in sportswear: check out the collection at Luchiano Visconti! Looking for beautiful knits in perfect fall colors? Check out Lenor Romano’s best-ever collection! For beautifully woven belts and bags out of Italy: Massimiliano D’Ambrosi has great ones. All this and more signaling a strong selling season come fall.

Says SOCIETY VP Coleman McCarten, “For this fall/winter edition of SOCIETY, we brought together carefully vetted, commercially viable domestic and international brands plus a group of highly respected agents and showrooms. We’re very happy with the results from this, our second edition, and look forward to continued growth.”

The spring/summer 2024 SOCIETY show is scheduled for Monday and Tuesday, July 24 and 25 at the Metropolitan Pavilion. The highly anticipated MR Awards dinner will take place on the first night of the show. See you there!