#softmasculinity spring — This Season’s Biggest Menswear Trend

As blossoms bloomed in 2023, so too did a fresh shoot of menswear: boys across London ditched black puffer jackets in favour of those colour-coordinating with the cherry trees. From my spot on a sunny Hampstead Heath this weekend I spotted a medley of men who had swapped Hawaiian shirts in favour of linen embroidered ones, knitted polos and sky blue pullovers. It confirmed a trend I’d noticed bubbling up: enter #softmasculinity spring. To look your best, it’s time to lean into the feminine and walk the gender stereotype tightrope (even if it’s just a little). Read more at Evening Standard.