Spalding has teamed up with UNKNWN on the release of an apparel collaboration that celebrates the heritage of basketball and all athletes on and off the court.
Included in the collection are items featuring the heritage of Spalding’s logos from the archives, dating back to 1876. Other standout pieces from the collection include a varsity-inspired wool jacket and jacquard joggers featuring Spalding and UNKNWN logos embroidered throughout.
“This collection was inspired by gameday looks and how athletes and sports have evolved over the years, especially with the help of a company like Spalding,” said Jaron Kanfer, co-founder and CEO of UNKNWN. “We’ve witnessed a shift across all leagues and levels for players to feel empowered, and even encouraged, to incorporate personal styling into how they look showing up to their games, off the court, and in the gym. Our goal was to create a collection that supports these moments.”
Spalding and UNKNWN honor high school basketball from the apparel pieces to the storytelling by tapping into high school athletes to front the campaign. Jada Williams, Spalding ambassador and UCLA commit, and Dior Johnson, Oregon commit, both lead the campaign.
“Spalding has a deep history in quality American sportswear. We’re thrilled to partner with UNKNWN to create a versatile collection that celebrates both the heritage and the future of the game,” added Matt Day, head of brand communications for Spalding. “Jada and Dior exemplify the style, passion, and dedication to excellence this collection is about. Through recent NIL changes, we were able to come full circle by working with the very athletes that inspired the pieces.”