Spirits Brands Tap Into Fashion’s Obsession With The Wild West

Fashion is obsessed with the Wild West. Just look at Pharrell’s viral Louis Vuitton runway show at Paris Fashion Week, “Paris, Virginia,” or Private Policy’s show at New York Fashion Week, which had models in farm chic workwear, stomping down a hay-filled runway.
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Now, independent spirits brands are weaving their way into the fashion world along with the cowboy hats we’ve seen at New York Fashion Week’s street style. Read more at Forbes.