SPONSORED CONTENT: PEERLESS NAILS IT!

We saw it on runways in Milan and on the streets in London, Paris, and NYC. Tailored clothing has evolved and now includes notably eased-up silhouettes. Forget the old rules and strict business dress codes of yesteryear: today’s tailored clothing is meant to be lived in. The new soft sport coat is as much for weekends as it is for work.

Savvy retailers agree: ever since Covid shutdowns encouraged guys to live in sweats, men of all ages are longing to upgrade their wardrobes, retaining the comfort but adding panache. Confirms NYC retailer Ken Giddon at Rothmans, “The pendulum is swinging back: guys are enjoying wearing sport coats not just to the office but in their everyday lives.”

Says MR fashion director Michael Macko, “In this unique moment in menswear, as men are figuring out how to navigate a new way of dressing, they’re also being liberated. Gone are the strict parameters of what was ‘proper’ business attire and acceptable looks for black-tie. It’s all about personal styling, with a nod to fine fabrics and soft tailoring.”

Peerless Clothing International, the leading manufacturer of men’s tailored clothing, agrees. Enthusiastically embracing the limitless possibilities presented by this new approach to dressing, Peerless president Dan Orwig confirms, “This continues to be an exciting time as tailored clothing becomes an increasingly important component of lifestyle dressing. We feel fortunate to be leaders in a space that is resonating so strongly with the consumer.”

Check out these fresh new combinations from Peerless featuring luxurious fabrics, neutral colors, and more relaxed-fitting models—a definite catalyst for revitalizing the clothing industry in the upcoming Fall 2024 season.

Check it out in person at the Chicago Collective, booth 3079.

All images courtesy of Peerless.