by Stephen Garner

Spring LogoStrategic Planning & Retail Innovation Group (SPRING) has launched as a new retail accelerator for brands that seek to increase their speed to enter the market with minimized risk and maximized potential. Formerly operating as Retail Group, SPRING’s proprietary retail methodology accelerates the go-to-market process, preparing innovative brands for success and becoming their liaison to retailers.

“It’s an exciting new era of retail where the road from IP to the shelf is shorter than ever, but the journey for those not prepared for the needs of a demanding retail marketplace can end before it even begins,” said Greg Appelhof, founder and CEO of SPRING. “Before presenting to our retailers, we run our clients through a ‘retail-ready’ bootcamp to ensure they have positioned their brand and product for the demands of today’s consumer – then present the retail opportunity through our access to the world’s biggest and best retailers.”

The company uses knowledge of all aspects of the retail equation to help IP owners build a brand and product platform with the highest possible chance of success. The company then orchestrates all facets of the brand launch at retail, synchronizing marketing efforts with product availability across all retail channels. Finally, SPRING works with its partners to ensure that every product and every brand reaches its potential through a scalable roadmap.

Minneapolis-based SPRING collaborates with a wide variety of clients, from global athletic brand Adidas to breakthrough startups like Nest.