SSENSE X DIESEL BROWN CAPSULE LAUNCHES FRIDAY

by John Russel Jones


Online retailer SSENSE and denim brand Diesel are launching the SSENSE x Diesel Brown Capsule globally this Friday, April 19th, an exclusive for the retailer. The limited-edition capsule, envisioned by creative director Glenn Martens, is a collection of Diesel signatures in both men’s and women’s and includes coated denim, Oval D ready-to-wear such as knit and jersey tops and exaggerated cargos, and iconic accessories like the 1DR bag, and an Oval D belt and cap. Characterized by its earthen palette and surface treatments, each item in the capsule is treated to achieve a weathered shade of brown.

To bring the Brown Capsule to life, SSENSE worked with photographer Thibaut Grevet and stylist Georgia Pendlebury to create a campaign that juxtaposes looks from the capsule against a clean, minimalist white background, yet immersed in an earthen, natural environment.[/caption]

The capsule will launch on Friday at 10 a.m. EDT on ssense.com and the SSENSE Mobile App.[/caption]