SSENSE XX: CELEBRATING 20 YEARS WITH NEW BALANCE DROP
SSENSE, the global fashion retailer, celebrates 20 years with the launch of SSENSE XX, a series of exclusive projects that connect culture, community, and commerce by putting a spotlight on friends and collaborators — past, present and future — who have played a formative role in the SSENSE brand story. As part of the celebration, New Balance SSENSE Exclusive Green & Brown 1906R Sneakers, retailing at $160, are dropping today.
For SSENSE XX, New Balance presents an ode to its century-spanning history with the 1906R—a sneaker set to become the brand’s leading running silhouette of its premium 2024 lineup. The 1906R combines sport and style influences: Bold hues work in tandem with functional aspects like the integrated lacing system and N-ergy sole unit.
An all-American mainstay in footwear, New Balance is known worldwide for its no-nonsense sneakers. Founded in 1906, the Boston-born label has consistently delivered comfortable, reliable sneakers in styles that evolve in step with current trends—without losing sight of their essential New Balance look. The brand’s iconic “N” logo has marked running shoes for the jocks, “dad” shoes for the normcore kids, and everyday sneakers for the city-bound graphic designers.
