by Stephen Garner

imageNearly five years after the company shipped its first pair of socks, Stance has opened the doors of its first flagship retail store at 510 Broadway. The brand’s new 2,000-square-foot space came together with the help of Skylab Architecture and interior designer Danny Gonzales which, in partnership with the Landmarks Preservation Commission, brought the heritage of the 100-year-old building to life with a modern twist.

Upon entering, shoppers walk through a tunnel where they come to floor-to-ceiling wall featuring portraits of Stance’s Punks & Poets. As an extension from the window displays, customers see the stories behind Stance’s design process. They can then design their own socks and watch them get made on Stance’s proprietary sock customization platform called Stance Canvas. The Canvas custom design process acts as a coincidental throwback to the previous tenant of the building – a glove factory that made custom knit gloves for the upscale population of New York City in the early 1900’s.

Full Shot

The artistic centerpiece of the store is a collaborative multimedia project from photographer Kassia Meador and artist Russ Pope, which will be updated throughout the year to display a wide array of art from Stance’s Punk & Poets.

“When first scouting locations for our flagship store in New York, we wanted to find a building with character in a neighborhood that combined art, fashion and street culture, while paying homage to the local heritage,” said Dan Levine, EVP brand development and retail at Stance Socks. “This city is the home of countless iconic cultural influencers that have inspired the brand and is the ideal location for our first flagship store.”