STETSON ANNOUNCES COLLABORATION WITH BRUNO MARS ALTER EGO, RICKY REGAL

Stetson has announced a new collaboration with global superstar Bruno Mars and his design label, Ricky Regal. The Stetson x Ricky Regal collab reimagines the Ranger, a classic Stetson silhouette dating back more than a century, as the Regal, merging Stetson’s unparalleled heritage with Mars’ signature modern attitude. Available in three colors in limited quantities, the Regal will be available on Thursday, September 26, 2024, exclusively at Stetson.com, retailing for $380.

“Bruno Mars is famous for the effortless way he remixes timeless influences, and that’s exactly what he’s done with this collaboration, bringing a modern attitude to Stetson’s rich history and legendary craftsmanship,” said Stetson CEO Robert Dundon. “Bruno is also a longtime Stetson fan, and he really embraced this project, working closely with our team and delving deep into our archive for inspiration. The style he created, The Regal, is a true modern classic.”

In developing the Regal, Bruno Mars spent hours combing through Stetson’s archives to draw inspiration and ensure every detail reflects his personal style while honoring Stetson’s commitment to quality and timeless style. The results are a modern reinterpretation of The Ranger, one of Stetson’s most storied silhouettes, with its signature higher crown and medium-length brim. Available in three classic colors—Black, Silverbelly, and Chocolate—the hat embodies Ricky Regal’s distinctive flair with a signature gold-toned horseshoe pin set with rhinestones, exclusive co-branded leather sweatband, and a Stetson X Ricky Regal rose motif liner.

“I’ve always been a fan of Stetson. I’m honored that I got to design a hat and a shape that I personally love,” says Bruno Mars. “I’ve been waiting to wear this hat for a long time, and now it’s here.”

Stetson’s roots in the music industry run deep, and include a recent successful collaboration with Post Malone. This year alone, Stetsons have also been worn by Beyoncé, Post Malone, Jared Leto, Shania Twain, Lyle Lovett, and more modern legends. The Stetson x Ricky Regal collaboration is just the latest evidence of the enduring strength and relevance of the Stetson brand across genres and generations.