Steven Rendle VFC
by Stephen Garner
Steven Rendle VFC
Steven Rendle

VF Corporation has announced that president and chief operating officer Steven E. Rendle will become the company’s chief executive officer, effective January 1, 2017.

Rendle, 57, will succeed CEO Eric C. Wiseman who will continue to serve as executive chairman of VF’s Board of Directors.

Rendle will have responsibility for VF’s strategic direction, successful implementation and achievement of its near- and long-term growth plan, and day-to-day global operations.

As president and chief operating officer, Rendle has overseen all of VF’s business coalitions worldwide: Outdoor & Action Sports, Jeanswear, Imagewear and Sportswear. He’s been responsible for VF’s global supply chain and direct-to-consumer platforms. He has been a member of VF’s Board of Directors since June, 2015.

Rendle has more than 30 years of experience in the specialty outdoor and action sports industry, 16 of which have been with VF. Previously, he spent three years as vice president, VF Corporation and group president, Outdoor & Action Sports Americas, leading VF’s Outdoor & Action Sports Americas businesses in North and South America. He also served as president of VF Outdoor Americas, where he oversaw The North Face, JanSport, Eagle Creek and lucy brands, as well as business development for the coalition. From 2004 to 2011, he served as president of The North Face brand. He began his career with The North Face brand in 1999.

“Steve is the right person to serve as VF’s next CEO as we begin our 118th year of business,” said Wiseman. “As you’d expect of VF, and with full credit to our Board of Directors, we have a long-standing, rigorous and successful approach to succession planning. We’ve been working since 2008 to identify and prepare the right person to succeed me when the time comes. That time is now.”

As executive chairman, Wiseman, 60, will continue to lead the VF Board of Directors and work with Rendle to ensure the transition is successful.
“It has been an honor to serve this company for more than 20 years, and a privilege to have been CEO for the past nine years,” Wiseman continued. “We have a powerful business model and an amazing team that’s delivered outstanding long-term results for our shareholders. I’ve known and worked closely with Steve for the last 16 years. Along the way, he has been deeply involved in every aspect of the business, and he’s clearly ready for this role.”