by John Russel Jones

Lifestyle brand Stevenson Ranch is celebrating its two-year anniversary with a collaboration with Snoop Dogg and his recently acquired Death Row Records. The collab features a social media campaign starring the Compton Cowboys, with a portion of sales being donated to the Compton Jr Equestrians non-profit foundation. Stevenson Ranch has made a name for itself with its signature tagline “Not My First Rodeo,” creating an eight-figure lifestyle sensation, worn by everyone from Morgan Wallen and Baker Mayfield to The Kid LAROI and now Snoop Dogg.

The limited-edition capsule collection will be available for purchase on Sunday, December 18th, at 10 AM PST, and sold exclusively in-store at Snoopy’s Clothing, 905a S Prairie Ave Inglewood, Calif., on or via the brand’s app.

“Death Row Records and Stevenson Ranch, December 18th ya digg” says Snoop. The Snoop Dogg collaboration pays homage to Stevenson Ranch’s Nashville roots and their mutual love for the game of football. The social campaign features the iconic Los Angeles-based equestrian group ‘The Compton Cowboys’ whose motto is “the streets raised us, and the horses saved us.” The campaigns feature music from Snoop Dogg / Death Row Records and a song by Randy Savvy; founding member of the Compton Cowboys.

The collection will feature a Stevenson Ranch x Snoop Dogg/Death Row trucker hat ($50.00 Retail), a T-Shirt ($50.00), Crewneck, ($100.00), and a Lighter ($6.00).

5280 BOND, a non-traditional licensing studio that identifies, procures, and executes co-branded collaborations and partnerships, helped bring this creative collaboration to life with Stevenson Ranch and Snoop Dogg/Death Row Records.