Stone Island Offers Its Cult-Favorite Menswear At New L.A. Store

In its native Italy and other parts of Europe, menswear label Stone Island has a cult following. The brand embraces the fact that British soccer bad boys wore it through the 1990s, while current high-profile fans include Drake and Travis Scott. So when Stone Island had the opportunity to open a U.S. flagship, Los Angeles was an obvious choice. “When we started thinking about the American market, we dreamed of Los Angeles,” Stone Island Chief Executive Carlo Rivetti said during the November opening of the 5,300-square-foot La Brea Avenue store. “Californians are less tied to formal jackets than New York[ers].” Read more at Los Angeles Times.