STORY AT MACY’S UNVEILS HOLIDAY INSTALLATION

by Stephen Garner Nov 06, 2019

Story at Macy’s kicks off the holiday season with the launch of its latest theme: “Home for the Holidays.”

As an editorial-inspired, living gift-guide, the concept showcases gifting options within home-themed environments. Opening today and running through December 31, “Home for the Holidays Story” features more than 900 gifts from 200 small businesses, including items for foodies, lovers of travel, glam treats, tech and DIY kits, pet accessories, and more.

“This is our first ‘Home for the Holidays’ installation at our new home inside 36 Macy’s stores nationwide,” noted Rachel Shechtman, Story founder and Macy’s brand experience officer. “For this year’s living gift guide, we are bringing shoppers a wonderland of gifts for everyone on their list in the ultimate home setting! Our special event programming will bring the magic of the season to life helping shoppers enhance their holiday celebrations.”

At Story at Macy’s flagship location inside Macy’s Herald Square in New York City, the wonder of the holidays will be celebrated with a larger-than-life experience, created with designer David Stark. “For the flagship location, we wanted to give shoppers the ultimate home experience and introduce them to our friends who’ve been part of Story holidays year after year – David Stark designed our amazing flagship environment, artist Darcy Miller will bring our NYC section to life with original art and will host special events, and Iris Apfel is back by popular demand to sell jewelry from her personal collection,” added Shechtman.

“The design is about joy, wonder, and getting lost in the moment. It is exciting for us to collaborate on bringing ‘Home for the Holidays Story’ to life for its Macy’s holiday debut,” mentioned David Stark, chief creative officer of David Stark Design and Production. “Every year, we are inspired to create an immersive environment to bring theater and fun to holiday shopping and this year is no different as we create four different homes, each representing different gift recipients.”