SUNSPEL EXPANDS WEST COAST PRESENCE WITH NEW SILVER LAKE STORE

British luxury brand Sunspel opened its first store in Los Angeles, CA, on Sunset Boulevard in Silver Lake last week. This follows the success of its first West Coast store at the Marin Country Mart north of San Francisco in November 2023, marking the next step of Sunspel’s expansion in the United States.

The new store offers Sunspel’s full menswear range, including its Made-in-England T-shirt and its renowned Riviera Polo Shirt, worn by Daniel Craig as James Bond in Casino Royale. The store’s merchandise mix focuses on luxury casualwear, underwear, and swimwear.

Sunspel CEO Raul Verdicchi commented, “We are delighted to announce the opening of our U.S. store in Silver Lake, marking our presence in the heart of Los Angeles. This milestone confirms our commitment to the U.S. market, representing our third store opening in just one year and our fourth overall. Silver Lake, renowned for its sophisticated yet relaxed ambiance, provided the ideal setting to showcase our British timeless luxury style and iconic pieces, such as our handmade Sunspel classic T-shirt, to L.A.”