Supreme Sets Up Shop In The Ultimate Fashion Capital

Despite its cult status, influence across the menswear spectrum, and the fact that plenty of paparazzi-ed celebrities wear it, streetwear label Supreme is still anything but a retail juggernaut. In fact the opening of its latest store in Paris only brings the tally to 10 total across the world. (Six of which are in Japan, while Supreme wholesales to just one store, Dover Street Market New York.) Still, the label’s new outpost in the swanky Marais district of Paris shows that the brand can no longer fight what most have felt for years: That even with its hardcore skate shop roots, Supreme is now officially a fashion brand above all else. Read more at GQ.