Survey: More Online, In-Store Purchases Driven By Consumer Reviews

More than half of shoppers read online reviews before buying on the web, says a new study of consumer data from ratings and reviews firm Bazaarvoice. Roughly four out of five shoppers consult their mobile devices before making a purchase in a brick-and-mortar store, the study indicates. More than half (54%) of shoppers aged 25 to 35 years old read online reviews before shopping in stores, Bazaarvoice found. Read more at Retail Dive.