Survey Says, Quarantine Might Make Our Generation Immune To Hype

In order to get a pulse on how our generation’s relationship to fashion and luxury has changed, we polled the Highsnobiety audience* to ask them about just that. In this data, we’ve found an emergent value system being born in self-isolated apartments across the world: one that is focused on the essentials, allergic to hype, and, perhaps surprisingly, very optimistic about the future. Interestingly, this immunity to classic desirability-drivers seems to extend way beyond crisis mode, and into a new generational approach to the world. We ascribe this POV to a character we call the “Immunized Shopper.” Read more at Highsnobiety.