Swiss bodywear brand t-bÔ expands to the united states

by Stephen Garner

Swiss bodywear brand T-Bô has brought its full range of men’s products to the United States this month.

Beginning this month, T-Bô will expand its reach to the United States through its direct-to-consumer channel as it has successfully done across the globe in Europe, Asia, South America, and Australia. Since its founding in 2017, T-Bô has emphasized the value of its co-creator network, relying on feedback and a co-creation platform of 150,000 men to develop and create its product line.

As part of the U.S. expansion, T-Bô will launch localized engagement including its “Test & Train Sessions” where community members can test out the brand’s underwear during workout classes, as well as building out activities such as Polar Bear Plunges, No-Pants Subway Ride, and Underwear Runs.

T-Bô now offers its full range of products including “The Must Have” developed for everyday wear, “The Ballsy”, specially developed for active use and “The Comfy AF”, developed to feel like you’re not wearing anything at all. Each style is offered in a boxer brief and brief. T-Bô also created “The Must Have” undershirt which features a U-neck that makes it perfect to wear under button-up shirts. Further, the brand’s bodywear is made from water-saving, eco-friendly bamboo fibers to create a breathable, moisture-absorbing and super soft product. Prices range from $25 to $40 and are available through its website.

“Our community is constantly looking to create the ideal pair of underwear that resonates with every guy, no matter what walk of life they come from,” said Roy Bernheim, co-founder of the label. “The United States is obviously a huge market that our community has been demanding we enter. We have been co-creating with them but now we can cater to them much better with one-to-two day delivery, top-notch customer support and being more ‘local’.”

Founded in 2017 by Roy Bernheim and Allan Perrottet in Switzerland, T-Bô maintains a commitment to create men’s bodywear that is sustainable without compromising comfort, style, and function.