by Stephen Garner
Kilian Muller and Henrik Lundqvist (Photo by Eugene Gologursky / Getty Images for TAG Heuer)

TAG Heuer brand ambassador Henrik Lundqvist, goaltender of the New York Rangers ice hockey team, visited the luxury watch brand’s flagship boutique on New York City’s Fifth Avenue on Wednesday, April 25.

Lundqvist visited the TAG Heuer boutique to make the final design selection of his limited-edition TAG Heuer timepiece. He joined president and CEO of TAG Heuer North America, Kilian Muller, to discuss the final design aspects of the new limited-edition watch, which will be released later this year at the start of the new hockey season.

“We are excited to have our friend and brand ambassador, Henrik Lundqvist, visit our new boutique and see the incredible innovation we have built in-store,” said Muller. “The new iTAG display provides customers an interactive shopping experience.”

“I feel honored this evening to have the chance to select the limited-edition Henrik Lundqvist and TAG Heuer timepiece and to continue my relationship with the brand,” added Lundqvist. “It is also incredible to see the first iTAG display here in New York and have the chance to interact with TAG’s cutting-edge technology.”