TAILORED BRANDS TAPS CERTONA TO IMPROVE ONLINE SHOPPING EXPERIENCE
Tailored Brands, Inc. has partnered with real-time omni-channel personalization service Certona to enhance the customer experience across two of its main websites, Josbank.com and Menswearhouse.com. The partnership strengthens Tailored Brands’ ongoing commitment to delivering a personalized, world-class shopping experience.
By partnering with Certona, Tailored Brands can now provide its Men’s Wearhouse and Jos. A. Bank online shoppers with a highly personalized digital experience similar to its in-store customer experience. Certona’s personalization solutions empower Tailored Brands to leverage deep shopper insights, real-time context and predictive analytics delivering the most relevant experience to each individual shopper via the web and mobile channels.
Major aspects of the shopper experience journey, from the homepage to checkout, will be dynamically personalized using Certona’s advanced personalization capabilities as well as their predictive search and discovery solutions which includes predictive landing pages, visual search, visual navigation, auto discovery and product finder.
“At Men’s Wearhouse and Jos. A. Bank, our customers receive a one-of-a-kind shopping experience that prioritizes convenience and personal style preferences,” said Samantha Lee, VP of Site Management and Customer Experience of Tailored Brands. “We see omni-channel personalization as a strategy for evolving the way our customers engage with our brands. Certona is a valued partner and the foundation in our efforts to further advance the digital experience.”
“As today’s digitally savvy shoppers engage with brands through multiple channels and touchpoints, it’s critical for retailers to deliver a seamless and cohesive individualized shopping experience,” added Meyar Sheik, CEO of Certona. “Our partnership with Tailored Brands connects their in-store personal touch with the convenience of online shopping. We look forward to working closely with Tailored Brands as they continue to grow and tailor experiences for each individual shopper.”