TARGET IS BRINGING BACK 20 YEARS’ WORTH OF COLLABORATIONS
This fall, Target is celebrating the 20th anniversary of its first designer partnership, a bold endeavor that has continued to differentiate the mass retailer as the purveyor of affordable design. What started with architect Michael Graves in 1999 has led to more than 175 designer partnerships over the past two decades. In celebration of this milestone, Target is opening up its archives to offer guests a limited-edition collection featuring 20 of its past designer partnerships.
In celebration of its anniversary, Target is bringing back nearly 300 original items from 20 past designer partnerships. The limited-edition collection spans apparel, accessories, home décor, and kitchen necessities. The Anniversary Collection will be available on September 14 at all Target stores and Target.com, with prices ranging from $7 to $160. Designer collections and items will vary by store and guests may purchase up to five items per size and color.
The designers joining Target in celebration of 20 Years of Design for All include visionaries Michael Graves (1999-2013); Philippe Starck (2002); Stephen Sprouse (2002); Isaac Mizrahi (2003-2009); Erin Fetherston (2007); Proenza Schouler (2007); Thakoon (2008); John Derian (2008, 2010); Anna Sui (2009); Rodarte (2009); Stephen Burrows (2010); Zac Posen (2010); Harajuku Mini (2011-2012); Missoni (2011); Jason Wu (2012); 3.1 Phillip Lim (2013); Altuzarra (2014); Lilly Pulitzer (2015); Marimekko (2016) and Hunter (2018).
“Target has forever changed the retail landscape by doing what once was considered impossible – offering great design at an incredible price. This anniversary celebrates our rich design history and the diverse range of partnerships we’ve offered our guests for the last 20 years,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “Each partnership brought something special and exciting to our guests, and with 20 years behind us, we’re only getting started. We look forward to bringing our guests more incredible, inspiring and affordable design, creating preference for Target each and every day.”
“Design has always been a part of Target’s DNA. From our stores and the products we create to the partnerships we cultivate, our focus on accessible design sets Target apart, and is one of the reasons guests love to shop with us,” added Rick Gomez, executive vice president, chief marketing and digital officer, Target. “Our marketing campaign will celebrate the inclusive nature of design at Target, including a book and documentary that highlight Target’s impact on the retail industry and our guests’ lives by making great design accessible to everyone.”
In addition to Target releasing the Anniversary Collection, Rizzoli, a publishing house known for its extensive library of beautiful books, is releasing a book that chronicles Target’s rich history of design, featuring commentary from designers and fans of the retailer’s collaborations, available Tuesday, September 3. Target also enlisted RadicalMedia, a producing partner, to create a documentary that will release this fall, taking a closer look at how Target’s approach to affordable design forever changed the retail industry. The film features people who have played a central role in the retailer’s collaborations with both emerging and established designers and brands.