Teháma Licenses The Golf Warehouse for New Collection

Teháma has licensed The Golf Warehouse for men’s and women’s bottoms, pullovers and jackets. The new collection will launch in the second quarter.

“Beyond this launch, we have big plans to expand it as licensed property in about 20 additional categories including headwear, golf clubs, shoes, small leather goods and sunglasses,” said FAM Brands EVP of international and licensing John Spotts. “We will maximize its impact in the marketplace by taking it to the next level as brand owners with an aggressive licensing endeavor.”

“We are thrilled to be able to offer the golf customer the Teháma brand, which has always been a favorite for its exceptional styling, quality and performance,” added Golf Warehouse VP of merchandising Susan Shade.

Teháma was founded in 1997 by golfwear designer Nancy Haley and actor Clint Eastwood. It was acquired by FAM Brands LLC in 2012.