On Monday, July 18, former NFL player and six-time Pro Bowler Terrell Owens previewed the launch of his new sports luxury brand, Prototype 81, at the NYC edition of MRket.
The on-model presentation provided an exclusive first look of the active/sportswear collection, which is debuting for the spring 2017 season. Athletic leggings, shorts, hoodies, shorts, T-shirt’s and tanks were cut in bright and patterned performance fabrics. Primary hues and color blocking was balanced with grey and black tones. Mesh paneling accented many pieces. There was also a tailored short look in a blown-out paisley pattern.
Designed for both the gym and the street, Prototype 81 will launch on the brand’s e-commerce next spring as well as with better retailers. Prices average at $90 retail.
Owens worked directly with mills and factories in Los Angeles to design the collection, which was named after his NFL jersey number and a onetime nickname. “I have been called the prototypical wide receiver my entire career so it made sense to call my collection Prototype 81,” said Owens.
Terrell Owens is a former professional wide receiver who played 15 seasons in the NFL. He holds or shares several NFL records-ranking second in the league’s history for receiving yards and third for receiving touchdowns. He is also a sports commentator, philanthropist, author and television personality.