TERRENCE JENKINS FRONTS NEW UGG CAMPAIGN
Ugg, a division of Deckers Brands, has unveiled its new men’s spring campaign starring actor and host Terrence Jenkins. Shot by photographers Jeremy and Claire Weiss in downtown Los Angeles, the campaign showcases several wearing occasions and styling cues from day to night.
“I have always loved Ugg slippers in fact I received my first pair for Christmas years ago they have always been a wardrobe staple,” said Jenkins. “Wearing the shoes on this shoot completely opened my eyes to the Ugg brand. The Treadlite technology makes the shoes feel amazing, plus they can be worn year round whether you are in New York, LA or on the other side of the world. These styles are fresh, super lightweight and versatile.”
Alice Hampton, senior director of global PR for Ugg, added: “Terrence is renowned for his great style and is constantly on the go. With his busy schedule, he is the perfect ambassador to communicate how these styles transition from day to night with Treadlite by Ugg technology, making them ultra-comfortable, lightweight and yet still fashion forward.”
The campaign will go live today on the Ugg website and Ugg for Men social media channels. In addition, photography will be seen throughout Ugg concept stores worldwide and digital advertising platforms.
