The Anatomy Of A DTC Exit

The direct-to-consumer model has surged in popularity over the last decade, led by DTC darlings aiming to disrupt their respective spaces. But now, many of those brands have grown up. At a certain stage in its life a brand begins to eye its next move. The brand at that stage is generally between five and 10 years old and has seen revenue materialize, to at least $40 billion in annual revenue, according to Alex Song, CEO of DojoMojo. “I think that gives both investors and strategic acquirers more confidence that your brand is legitimate and scaled to a place that it has longevity,” he added. Read more at Retail Dive.