First-round draft pick AJ Griffin has officially signed a brand ambassador deal with global retailer The Athlete’s Foot (TAF), following his selection by The Atlanta Hawks. The Atlanta-based retailer identified the former Duke basketball player for the partnership, with both Atlanta and North Carolina being key markets for the business.
The specialty footwear and lifestyle retailer is inspired by streetwear and provides top-quality products for both athletic and everyday wear. Playing basketball and his affinity for sneakers has been a part of Griffin’s life since a very young age, and he is passionate about representing an inclusive retailer that he truly believes in.
“I am so excited and honored to serve as an ambassador of The Athlete’s Foot,” said Griffin. “From visiting the store while at Duke to get my hands on the newest drops to now having TAF welcome me to Atlanta, I couldn’t ask for a better partner to align with.”
As a TAF ambassador, AJ will make in-store appearances in both North Carolina and Atlanta during the coming months. Each of his appearances will support a local non-profit organization that falls within the TAF Impact focus areas of local/underserved communities, minorities, children in need, empowering women and homeless.
“We are beyond thrilled to officially welcome AJ Griffin to Atlanta, and most importantly the TAF family,” said Matt Lafone, President of The Athlete’s Foot. “His commitment to his sport, community, and love of sneaker culture made him a natural choice for us.”