THE CUP ANNOUNCES THE SARTORIAL SHOP AS EXCLUSIVE 2025 MENSWEAR PARTNER

The Sartorial Shop is pleased to announce it will be the exclusive menswear partner for Vancouver’s most stylish summer event, The Cup. The event will return to Hastings Racecourse on July 19, 2025, for its 15th anniversary. This collaboration helps to solidify The Sartorial Shop’s place at the forefront of Vancouver’s fashion scene.

Since its launch in May 2023, the brand has expanded from a local atelier to a celebrated name across North America. Renowned for its bespoke garments crafted with world-class fabrics, the brand sources materials from legendary European mills, including Loro Piana, Caccioppoli, Dormeuil, Scabal, Huddersfield, Vitale Barberis Canonico, Drago, Zegna, and others.

“We are thrilled to partner with The Cup as its exclusive luxury menswear Partner,” says Zahir Rajani, CEO and Creative Director of The Sartorial Shop. “The ethos of The Cup perfectly aligns with our commitment to timeless elegance and bespoke craftsmanship, and we are excited to bring our vision to this iconic event and elevate the style of race day.”

Dax Droski, Principal and Co-Owner of The Cup, adds: “We couldn’t be more excited to have The Sartorial Shop partnering with us for the 15th anniversary of The Cup this year. Their dedication to quality and individual, sharp style bring an energy that matches the spirit of the event, and community in attendance. We can’t wait to make this year’s experience truly unforgettable.”