The Evolution Of Omnichannel Retail

Retail has often reinvented itself from mom-and-pop to big-box format. Today, however,  retail has been evolving at a faster pace due to the rise of the internet and the utilization of technology. We’ve had online models battle offline models, offline models entering the online model’s space and vice versa — all in the quest for a unified, seamless omnichannel model of today. The term “omnichannel” may be a beaten-to-death buzzword by now, but the significance of it has never waned. Additionally, omnichannel has been constantly evolving over its few years of existence, from in-store versus online buying to in-store pickup and “trying before buying”. Read more at Forbes.