The Facebook Ad Boycotts Have Entered The Big Leagues. Now What?

In the last week, a steady stream of companies came out in support of the ”#StopHateForProfit” campaign, promising to pause advertising spend on Facebook to encourage the company to amp up efforts against hate speech and disinformation. With major advertisers like Verizon joining the campaign Thursday and Unilever, Coca-Cola and Honda saying they would pull advertising on Friday, Facebook is now facing a snowball effect of advertisers abandoning the site. But when it comes to Facebook’s 8 million advertisers, it may need to be a very big snowball. Facebook has signaled it intends to do things on its own terms. In a more than 1,600-word memo to advertisers obtained by CNBC, the company’s VP of global business solutions, Carolyn Everson, said “boycotting, in general, is not the way for us to make progress together.” Read more at CNBC.