The Future Of Ralph Lauren’s Iconic Polo, And Retail, May Be Coloring Your Own Clothes In The Store

If the colors that apparel retailers choose for their latest lines often aren’t to your liking, or by the time they hit the store shelves seem behind the latest trends on the sidewalks or on social media, a solution may be coming sooner than you imagined. By next year, Ralph Lauren flagship stores may have the textile coloring technology to let shoppers have the blank slate of cotton polo shirt dyed in-store. Chemicals giant Dow, a major player in textile dyes, has been working with Ralph Lauren on new processes for cotton dyeing that reduce use of chemicals, water and energy intensity. Read more at CNBC.