The Ghost of Holiday Deep Discounting – Past, Present, And Future

One thing I love about old holiday movies are the lessons that carry meaning no matter how old the film. A Christmas Carol by Charles Dickens is an all-time favorite and even today can be interpreted through countless lenses, even in our modern, technology-enabled world of immediate gratification.    In the story, Scrooge is visited by three ghosts who provide him with a view into past, present and future Christmases and help him to examine his life choices, largely based on closed-minded decision making. Dickens describes Scrooge as “a squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!” While nobody wants to be harsh during the holidays, I can’t help but draw many correlations between Scrooge’s stubborn and unmovable ways and how countless retailers are approaching discounting and promotions right now. Read more at Forbes.