The New Realities Of VR And Retail

Virtual reality has long been the province of the gaming world and fantasies like the movie Minority Report. But with virtual reality (VR) and augmented reality (AR) devices projected to be a $4 billion business by 2018, much is being made of the technologies’ potential to transform the retail customer experience. Just last week, AT&T and Samsung Electronics announced an immersive VR experience in 133 AT&T stores that uses a Samsung GearVR by Oculus to help users “experience” a Carnival Cruise. And Samsung’s own flagship store in New York isn’t really a store at all, but a “digital playground” dedicated to VR experiences. Read more at Retail Dive.