The One-Day Sports Strike Is A Wake-Up Call For Every Brand Profiting From Athletes

Sports has always been perceived by some as a refuge from the real world. That impulse is what helped drive leagues to return amid the pandemic, so people may be working from home, or have lost their job, or even gotten sick or lost a loved one to COVID-19, but at least they’d have playoff basketball. On Wednesday night, when the Milwaukee Bucks refused to take the court for Game 5 of their playoff series against the Orlando Magic, in protest of the police shooting unarmed 29-year-old Jacob Blake in Kenosha, Wisconsin, it reminded everyone that athletes are people, too; they’re workers; and they would no longer stand by and be willing to divert the masses from the brutalities of real life. From “Ohio” and ” A Change is Gonna Come,” to “Fight The Power” and “Fuck Tha Police,” the loudest pop cultural voice of protest has traditionally come from musicians through their art. Read more at Fast Company.