THE OUTNET LAUNCHES MENSWEAR SHOPPING EXPERIENCE 

Things are heating up in the discount luxury arena. The Outnet, part of Yoox Net-A-porter group, will launch menswear on its site tomorrow, March 29th. The site — which launched in 2009 and offers over 350 brands at up to 70% off — will initially sell menswear across Europe, the Middle East, Africa, and the Asia Pacific regions, expanding to the US by this Summer. 

Following a successful soft launch last November 2021, the newly launched site experience will include a dedicated menswear homepage and expandable drop-down menus, as well as editorial and marketing campaigns. Additional menswear categories will also launch to represent a fuller offering, mirroring the experience of the womenswear site. 

The Outnet currently features leading luxury brands on its designer womenswear site, presenting a unique past-season assortment. The retailer will extend its buying strategy to menswear offering a curated edit from established brand partners including Alexander McQueen, Dolce & Gabbana, Sandro, Rag & Bone, Acne Studios, Marni, and Joseph; complemented by new brands on site including Montblanc, Canali, Dunhill, and Officine Generale. The site offers its current customer base a local, tailored approach, with local language sites in the Middle East, Japan and Germany. 

“Over the past 10 years, The Outnet has continued to offer a fantastic selection of luxury past-season womenswear brands, and launching menswear is an exciting natural evolution and opportunity to grow and develop our assortment. A successful soft launch in November 2021 has shown there is a strong appetite for this new category onsite. We are extremely excited to roll out the full experience this year and see the response, as we continue to introduce new brands and customers to our unique offering.” Emma Mortimer, Managing Director, The Outnet.

Follow the brand on social media using @THEOUTNET, or visit www.theoutnet.com.