The Self-Care Generation Wants Experience At Retail

The first thing I noticed about Rescue Spa was the floors. Stunning chocolate brown hardwood that conjures up visions of a pre-war pied-à-terre in nearby Gramercy Park. I looked around and realized the flooring wasn’t the only detail making me feel at home. Stark white walls, decadent moldings and black and white bathrooms that belong on a Pinterest Board. It was a space I wanted to stay in, linger at, possibly move into. The fact that it offers a renown biolifting facial, hair and beauty services and a luxurious retail experience is precisely the point. “The first thing that comes to mind is ‘comfort,'” said Rescue Spa founder Danuta Mieloch. “Professional, beautiful, comfortable, relaxing. It’s an escape. I didn’t want the spa to look to sterile or medical. I wanted it to feel more elegant and chic, but yet able to accommodate all of the logistics of a professional skincare environment.” Read more at Forbes.