The Survival Strategy For Retail Is Experience

To make retail shopping a desirable event in today’s internet-driven culture, you must deliver on the promise that a visit to your store is less of an errand and more of an experience. Retailers are beginning to understand that consumers are seeking more from a trip to the mall than a handoff of goods. Whole Foods offers not only groceries, but cooking classes, a wine tasting bar and in-store masseuses. Lululemon boasts in-store yoga. REI invites its customers to try out gear on their rock climbing walls. Movie theater chain Alamo Drafthouse engages patrons with curated events like talkback screenings and film tie-in food and drink menus. Read more at Forbes.