The Untold Story Of Pastelle, Kanye West’s First Clothing Line

In the summer of 2007, Daniel Beckerman received an email from William Morris, the prolific talent agency that repped Mel Gibson, Denzel Washington, and Catherine Zeta-Jones. Kanye West, William Morris said, was interested in collaborating with Retrosuperfuture, the Italian sunglass brand Daniel co-founded with his brother Simon. But Daniel had no idea who either William Morris or West were. The music editor at Italian magazine PIG, where Daniel is also CEO, had to fill him in. “[He told me] he was a rapper, he was becoming big, and that he was the one who remixed the Daft Punk song,” Daniel says. The just-released “Stronger,” with a video that introduced the soon-to-be ubiquitous shutter shades by Alain Mikli, would catapult West into pop stardom. Read more at Complex.