There is a Big New Star in India’s Men’s Apparel Market

There is a new king in men’s apparel market in India — traditional wear. Soaring sales of men’s traditional wear, including sherwanis, have led to intense competition among brands and drawing in big organised businesses — such as Aditya Birla Fashion, Vedant Fashions and Raymond — into the game. As a result of aggressive scale-up by companies, sales in this segment have jumped by as much as 25% in the past three years, ToI reported on April 29. Read more at Economic Times