These Brands Will Pay You To Wear Their Clothes

For decades, fashion brands have built their businesses on convincing customers to buy new clothes, racking up profits with each new purchase. But in new twist, fashion brands are persuading their customers to wear clothes they already own. Some are even paying them to do so. Take fashion label Aday. To kick off the New Year, it invited 600 customers to wear outfits they’ve already purchased from the brand and will pay them between $25 and $75 in credit depending on how many times they wear it. Wool&Prince issued an even more dramatic challenge: If customers wear the same dress or button-down shirt for a 100 days straight, they’ll receive a $100 gift card. Across the pond, menswear brand L’Estrange London challenged customers to repeatedly wear the seven items in its core collection for the chance to win back the cost of all the garments. Read more at Fast Company.