This Menswear Startup Will Recommend Clothes Based On Your Spotify Data

It’s no surprise that shoppers’ taste in music is an excellent way to understand them — there’s an entire industry dedicated to figuring out what should play inside stores to get people to spend money. Now, one menswear CEO in San Francisco wants to take the psychology of music a step further and suggest clothing for men based on their music preference. Julian Eison is the founder of Eison Triple Thread, which sells custom luxury menswear. The company has been around since 2016, has a store in San Francisco’s Union Square, and counts NBA players Steph Curry and Damian Jones as fans. This week, it’s debuting an app that will recommend clothes from its collection based on users’ Spotify data. “It’s a unique take on the recommendation engine that everybody else is using because you can infer a lot from people’s music choices,” Eison tells Racked. “We start with Spotify information to understand the emotions behind your style choice, and we’ll eventually get the looks that fit you best.” Read more at Racked.