ThredUp and Stranger Things’ Priah Ferguson Want to Talk You Out of Buying Fast Fashion

In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Priah Ferguson, one of the scene-stealing stars of Netflix’s Stranger Things, has teamed up with the online resale platform for its new back-to-school campaign aimed at staging an intervention for Gen Z to make healthier shopping choices. Read more at Adweek.