Three Reasons Retailers Should Rethink Their Holiday Strategy

Focusing your entire holiday strategy around Thanksgiving weekend? It’s time to step back and look at the (much) bigger picture. The holidays present the most critical window of the year for retailers (hence, the origins of the term “Black Friday”), but consumer shopping habits during this season aren’t what they used to be. Since the internet opened the floodgates for online product discovery and e-commerce, people have started researching and shopping for holiday gifts much earlier than late November, extending the season by several weeks and painting a more complicated landscape for marketers to navigate. To better understand the extended holiday shopping season across key categories, we dug into our vault of first-party data that spans 5,000 brand and retail websites to discover what you need to know for 2017. Read more at AdAge.