Tie Bar has teamed up with fellow Chicago-based company Spirit Hub on a series of holiday gifting options. The two labels have unveiled co-branded holiday gifting options including Spirit Hub’s boozy sample gift boxes and Tie Bar’s exclusive Spirit Hub-branded accessories.
The co-branded sample gift boxes will retail for $39 and include six sample size (50mL) bottles of craft spirits from Spirit Hub’s independent distillery partners including Litchfield Straight Bourbon from Connecticut, Koval Rye Whiskey from Illinois, Muddy River Distillery Queen Charlotte 4 Year from North Carolina, Boot Hill Distillery Vodka from Kansas, Manifest Distilling Florida Citrus Vodka from Florida and Probably Shouldn’t Old Tom Gin from Washington. The boxes will also include a mini catalog featuring unique cocktail recipes for the included craft spirit samples inspired by Tie Bar’s merchandise; and discount cards for a future purchase at Spirit Hub and Tie Bar.
Spirit Hub’s sample gift boxes will be available for purchase on spirithub.com to residents in Illinois, North Dakota, Nebraska, and New Hampshire, where Spirit Hub is legally authorized to ship, and is expected to be available to residents of Washington D.C. this holiday season.
Tie Bar and Spirit Hub’s branded merchandise will be available nationwide, however, on the Tie Bar website and in-stores at Tie Bar’s brick-and-mortar locations in Chicago and Washington D.C. Consumers who purchase any branded product will receive a special promotional offer for a future purchase at spirithub.com.
“This partnership was a perfect fit with our target audiences so well-aligned,” said Melissa Sova, director of marketing at Tie Bar. “We know our customer is a style connoisseur looking for their next elevated shopping experience, and that Spirit Hub also caters to a similar audience. This overlap made partnering a no brainer, allowing both of our brands to tap into each other’s target demographic and serve up a new experience this holiday.”
“We know that co-branded partnerships are powerful to help capitalize on each other’s existing customer base, especially during the holiday season,” added Michael Weiss, founder and CEO of Spirit Hub. “Tie Bar has a strong presence and name recognition, and we’re thrilled to be offering unique and elevated gifting options with another Chicago local company that also has a national footprint.”
All products are now available for purchase on Spirit Hub’s website for the Spirit Hub sample gift boxes, and in-store and online at Tie Bar or through its website for the branded merchandise.