Tiffany Has Always Been Classy. These Guys Are Making It Cool

Tiffany doesn’t want to just be for your grandmother. Under the leadership of CEO Alessandro Bogliolo and the company’s first-ever chief artistic officer, Reed Krakoff, the luxury brand is making major changes — quickly. The two are operating with a “sense of urgency,” said Oliver Chen, an analyst who covers retail and luxury goods for Cowen. “The priority is speed.” Tiffany’s leaders have to grow the 182-year-old brand without straying from its heritage. They also need to lure young new customers without upsetting loyal shoppers. One way to do that is to double down on its Fifth Avenue location, even as other luxury retailers are fleeing the expensive Manhattan zip code. Read more at CNN Business.