TIMEX COLLABORATES WITH NETFLIX’S STRANGER THINGS ON NEW SPECIAL EDITION TIMEX X STRANGER THINGS COLLECTION

How weird was your Memorial Day weekend? If you’re like a lot of Netflix subscribers, you binged your way through the first seven of nine episodes of “Stranger Things” Season 4, further losing yourself in the creepy universe created by the Duffer brothers that premiered last Friday. Brands have been jumping on the sci-fi/fantasy hit show, with collaborations from Quiksilver and Jansport capitalizing on their own 1980s retro cred. Not to be outdone, Timex is the latest to enter the game.

The show is already rife with retro throwbacks (a Kate Bush song was pushed back up on the charts this weekend thanks to its inclusion in the soundtrack), from synth-heavy musical undercurrents to period-perfect wardrobe aesthetics. For this special edition collection, a brave exploration of the Timex archive has resurfaced three cult classics from this iconic era, the Timex Camper, Timex T80, and the Timex Atlantis.

“With the Timex x Stranger Things collection, two cult franchises join forces to create a capsule that is intrinsic to this pop culture moment,” says Shari Fabiani, Sr. Vice President Brand Marketing and Creative Services at Timex Group. “Through rich storytelling and ageless design, these special edition styles proudly resurrect one of history’s most expressive decades that transcends through all generations.”

Authentic Stranger Things graphics creep across all three styles within this otherworldly collection. Sported by Lucas Sinclair in the forthcoming season, the original Timex Camper now permeates the shadows with an ominous INDIGLO® backlight and hidden image. The two digital watches, Timex T80 and Timex Atlantis, which made their first debut around the time of Will Byers’ mysterious disappearance in 1983, feature a customized alarm with the Stranger Things melody. Viewers may have already spotted Sheriff Hopper’s Timex Atlantis in previous seasons—an iconic watch Timex has rereleased in his honor. Things really start to get eerie once the clock strikes 3:00pm, revealing a backwards number 3. The reason? Only time will tell.

The Timex x Stranger Things capsule is available in three styles: Camper (40mm), Timex T80 (34mm), Timex Atlantis (40mm), each retailing for $89. Key features include a stainless-steel bracelet or fabric strap, resin case and strap, INDIGLO® backlight, customized alarm, and much more.