TOMMY BAHAMA TO OUTFIT JONES BEACH LIFEGUARDS THIS SUMMER
This summer, Tommy Bahama and the New York State Office of Parks, Recreation and Historic Preservation are collaborating in support of Long Island State Park beaches and the Jones Beach Lifeguard Corps.
Tommy Bahama will provide 500 Jones Beach Lifeguards with custom designed uniforms made from fabrics containing a UPF 50+ rating for sun protection. The navy blue and yellow uniforms will include a long sleeve rashguard and swim trunks made of technical fabrics, as well as long and short sleeve 100% Pima cotton t-shirts, all featuring a specially designed co-branded logo. This is the first time the official lifeguard uniform will be made from fabrics with a UPF 50+ rating to provide critical sun protection. The full opening for all Long Island region beaches is Saturday, June 25.
“For many New Yorkers, summer is best enjoyed with surf, sun and a fun day at the beach,” said Rose Harvey, State Parks Commissioner. “We are excited to partner with Tommy Bahama to support our beautiful sandy beaches and the Long Island lifeguards who watch over them and keep millions of park visitors safe. Not only does this new gear provide greater sun protection for our lifeguards, but the iconic Tommy Bahama brand also instills a summertime state of mind that’s long been an essential part of the Long Island beach experience.”
“We’re honored to partner with the Jones Beach Lifeguards this year,” Rob Goldberg, executive vice president marketing at Tommy Bahama. “For Tommy Bahama, summer is about going to the beach and enjoying all it has to offer. The lifeguard’s commitment to safety allows New Yorkers to take advantage of some of the most beautiful beaches in the world. We’ve designed uniforms that will deliver comfort, style and most importantly, one more layer of protection against the sun.”
In recognition of the Long Island region beaches, Tommy Bahama will host a special “Shop for a Cause” event at their New York City flagship store and restaurant on Fifth Avenue and at the Walt Whitman Shops in Huntington Station, Long Island. On Friday, June 24, 20 percent of net sales at both locations will be donated to the Natural Heritage Trust (NHT) which benefits public programs for parks, recreation, cultural, land and water conservation and historic preservation purposes of the State of New York.